Discipline Fitness Coach
A results-driven personal training website for a Brisbane-based coach, built to convert visitors into booked consultations through clear service tiers and real client transformations.
Services:
UI/UX Design · Web Design · Framer Development UI/UX Design · Web Design
Industry:
Fitness & Personal Training
Timeline
2 Weeks
The Challenge
NexaAI had the technology but lacked a digital presence that matched its ambition. The platform struggled to communicate complex AI solutions in a way that resonated with business decision-makers.
Unclear value proposition above the fold
Technical features without business context
Weak enterprise trust signals
Poor conversion flow from interest to inquiry
The Solution
We built a clean, credibility-first Framer site structured around Thomas's actual services — personal, online, mindset, semi-private, NDIS, and nutrition coaching — each with its own clear page. Real client results and testimonials were placed early to build trust, with a direct path to book a free consultation throughout.
The Result
Discipline Fitness Coach now has a professional site that reflects a decade of real coaching experience, making it easy for new clients — including NDIS participants — to find the right service and book with confidence.
Clear service structure across six coaching offerings
Real testimonials and results built into the client journey
Consistent path to booking from every page
A site the client is proud to recommend to his own network
